Gentz is a beauty and hair product brand for only for men. Their mission is to bring innovative grooming products to the debonair man inside. These products are based around the Shit, Shower, & Shave ritual. I took basic elements from traditional barbers and gave it a modern facelift form to create an icon that was representative of the brand, then integrated it with a classic custom typography, resulting in the logo.
The burnt yellow, black, and grey color palette is accompanied by gold foil, as an elegant accent. To complete the system, an organic patten is found throughout the packaging and branding to create an authentic experience.